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Ethan Phillips
Ethan Phillips

New Media Entertainment Collection 2017 Key Fix

Disruptions in public health, supply chains and geopolitics made 2021 a year of uncertainty. But amid all the unpredictability, there is greater clarity about the overall trends of the market and the forces driving growth, and a better understanding of the fault lines and fractures that are altering the entertainment and media industry.

New Media Entertainment Collection 2017 key

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Our 23rd annual Global Entertainment & Media Outlook offers an in-depth look at how those forces, fault lines and fractures will affect 14 E&M segments across 52 territories over the next five years. Explore our findings to uncover the latest trends, key perspectives and insights into the entertainment and media market helping you shape your strategies for the future.

These are some of the findings from a survey conducted among a nationally representative sample of 4,024 adults, ages 18 or older, from May 30-June 12, 2017. The survey asked about a range of issues from how the public encounters science news and assesses what and who to trust to other ways that people engage with science information in everyday life, including participation in citizen science research projects, hobbies, and consumption of entertainment programing built around science, medicine or technology. The margin of sampling error based on the full sample is plus or minus 1.6 percentage points. For details, see the Methodology.

Despite wide political divides in views connected with climate change, energy, and funding for science research, as well as over trust in news about government and politics more generally, there are few differences between political party groups in how people consume science news. Republicans and Democrats (including independents who lean to each party) are equally likely to be active science news consumers (17% and 18%, respectively). And, roughly seven-in-ten of each party says they are very or somewhat interested in science news. The vast majority of both groups say they often or sometimes consume science-related entertainment media, whether about criminal investigations, medical shows or science fiction.

In contrast with science news consumption, a wide swath of Americans see science-related content through entertainment media. Fully 81% of U.S. adults say they watch one or more of these types of programming (shows or movies about criminal investigations, hospitals and medical settings, or science fiction) at least sometimes.

Many in the scientific community have worried over how such media influence public impressions of, support for and understanding of science.3 The new Pew Research Center survey finds that while most Americans believe such sources sacrifice realism for entertainment, most Americans believe such shows and movies do no harm to their understanding of science; and more people think such shows and movies help rather than hurt their understanding.4Further, the survey finds viewers of science-related entertainment believe that these films and shows provide, on the whole, a positive impression of working in science, technology and medicine. For example, 56% of Americans who watch shows about criminal investigations at least sometimes say these programs give a positive impression of working in science, technology and medicine; by contrast just 9% of these frequent viewers say the shows and movies create a negative impression, a third (33%) say they give a neutral impression.

Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User generated content encourages inquiry and decision-making. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of various fields, including information systems. There exists no comprehensive review that integrates and synthesises the findings of literature on social media. This study discusses the findings of 132 papers (in selected IS journals) on social media and social networking published between 1997 and 2017. Most papers reviewed here examine the behavioural side of social media, investigate the aspect of reviews and recommendations, and study its integration for organizational purposes. Furthermore, many studies have investigated the viability of online communities/social media as a marketing medium, while others have explored various aspects of social media, including the risks associated with its use, the value that it creates, and the negative stigma attached to it within workplaces. The use of social media for information sharing during critical events as well as for seeking and/or rendering help has also been investigated in prior research. Other contexts include political and public administration, and the comparison between traditional and social media. Overall, our study identifies multiple emergent themes in the existing corpus, thereby furthering our understanding of advances in social media research. The integrated view of the extant literature that our study presents can help avoid duplication by future researchers, whilst offering fruitful lines of enquiry to help shape research for this emerging field.

When we refer to social media, applications such as Facebook, WhatsApp, Twitter, YouTube, LinkedIn, Pinterest, and Instagram often come to mind. These applications are driven by user-generated content, and are highly influential in a myriad of settings, from purchasing/selling behaviours, entrepreneurship, political issues, to venture capitalism (Greenwood and Gopal 2015). As of April 2017, Facebook enjoys the exalted position of being the market leader of the social media world, with 1.97 billion monthly users (Statista 2017). In addition to posts, social media sites are bombarded with photo and video uploads, and according to the recent numbers, about 400 million snaps a day have been recorded on Snapchat, with around 9000 photos being shared every second (Lister 2017). While 50 million businesses are active on Facebook business pages, two million businesses are using Facebook advertising. Apparently, 88% businesses use Twitter for marketing purposes (Lister 2017).

Given the relevance of social media to various stakeholders, and the numerous consequences associated with its use, social media has attracted the attention of researchers from various fields, including information systems. This is evidenced by the large number of scholarly articles that have appeared in various outlets. Researchers have to expend an enormous amount of time and effort in collating, analysing, and synthesising findings from existing works before they embark on a new research project. Given the significant number of studies that have already been published, a comprehensive and systematic review can offer valuable assistance to researchers intending to engage in social medi research. Our literature search suggests that there are reviews on social media in the marketing context (see for example, AlAlwan et al. 2017; Dwivedi et al. 2017a; Dwivedi et al. 2015; Ismagilova et al. 2017; Kapoor et al. 2016; Plume et al. 2016). However, there exists no comprehensive review that integrates and synthesises the findings from the articles published in Information Systems journals. Such an endeavour will not only provide a holistic view of the extant research on social media, but will also provide researchers a comprehensive intellectual platform that can be used to pursue fruitful lines of enquiry to help advance research in this rapidly expanding area. To fulfill this goal, this study reviewed relevant articles to elucidate the key thematic areas of research on social media, including its benefits and spill-over effects. The resulting review is expected to serve as a one-stop source, offering insight into what has been accomplished so far in terms of research on social media, what is currently being done, and what challenges and opportunities lie ahead. By doing so, this study explores the following aspects of existing research on social media:

Relevant articles were then identified and downloaded from each of the target journals by going through their archives. Specifically, all volumes and issues published in these journals between 1997 and 2017 were considered in our analysis. Articles, research notes, introductions, research commentaries, and editorial overviews relevant to social media were downloaded and numbered to prepare an APA style reference list. The first literature search resulted in 181 articles that had some relevance to the social media domain. A closer examination of individual abstracts and full articles led to the elimination of 49 irrelevant articles, thus giving us a total of 132 articles pertinent to the domain of interest (i.e., social media).

In the past two decades, various issues related to social media have been examined in line with the rapid evolution of underlying technologies/applications and their appropriation to enable different types of social media usage. An analysis of 132 articles from selected IS journals suggests that publications until 2011 were still examining user-generated content as a new type of online content (Burgess et al. 2011). However, in the last six years, research in this field has made tremendous progress, not just in terms of its scope, but also in explicating the highs and lows associated with the use of social media. While it is difficult to pinpoint evolution on a yearly basis, it has been possible to identify the major aspects of social media research that have emerged over time. Publications between 1997 and 2017 have been reviewed here. Interestingly, only one publication of interest to this study (Griffiths and Light 2008) was identified between the period 1997 and 2009.

In reviewing the 132 publications on social media and social networking, it was observed that many studies relied primarily on social exchange theory, network theory and organization theory. Table 3, shown below, lists other theories that have been used by at least two publications. There were several other theories that were used by at least once, including social role theory, game theory, structural holes theory, management and commitment theories, institutional theory, deterrence and mitigation theories, and self determination and self categorization theories. It is noteworthy that dominant IS adoption theories such as Unified Theory of Acceptance and Use of Technology (Dwivedi et al. 2017b, c; Rana et al. 2017; Venkatesh et al. 2003), Technology Acceptance Model (Davis 1989) and Innovation Diffusion Theory (Kapoor et al. 2015) are less widely utilised.

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